Your Privacy

Last Revised: January 7, 2014

Our privacy policy explains how information about you is collected, used and disclosed by Secret, Inc. ("Secret") when you use our mobile application and other online products and services that link to this privacy policy (collectively, the "Service").

OUR CORE PRINCIPLES

• We don't sell user information -- The information we automatically collect when you use the Service is solely used by us for debugging and analytical purposes. We do not collect your information in order to sell it to advertisers.
• Security is a top priority -- We take all reasonable measures to protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.
• You control your own information -- You may modify (or completely delete) all of the information you provide to us whenever you like.

MODIFICATIONS

We may change this privacy policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the privacy policy whenever you access the Service to stay informed about our information practices and the ways you can help protect your privacy.

COLLECTION OF INFORMATION

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you fill out a form, request customer support or otherwise communicate with us. The types of information we may collect include your email address and any other information you choose to provide.

Information We Collect Automatically When You Use the Service

When you access or use our Service, we automatically collect information about you. This information is solely used by us for debugging and analytical purposes (e.g., to enhance the Service), and it includes:

• Log Information: We log information about your use of the Service, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Service. We retain this information for no more than 30 days.
• Device Information: We collect information about the mobile device you use to access our Service, including the hardware model, operating system and version, unique device identifiers and mobile network information.
• Location Information: We may collect information about the mLocation of your device each time you access or use one of our mobile applications or otherwise consent to the collection of this information. For more details, please see "Your Choices" below.
• Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, and this may include sending cookies to your computer or mobile device. Cookies are small data files stored on your hard drive or in device memory that help us to improve our Service and your experience, see which areas and features of our Service are popular and count visits. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our Service or emails and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether an email has been opened and acted upon. For more information about cookies, and how to disable them, please see "Your Choices" below.

Information We Collect From Other Sources

We may also obtain information from other sources and combine that with information we collect through our Service. For example, we may collect information about you from third parties, or if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, account information and friends lists, in accordance with the authorization procedures determined by such social media site.

USE OF INFORMATION

We may use information about you for various purposes, including to:

• Provide, maintain and improve our Service;
• Provide and deliver the Service you request, process transactions and send you related information, including confirmations;
• Send you technical notices, updates, security alerts and support and administrative messages;
• Respond to your comments, questions and requests and provide customer service;
• Communicate with you about products, services, offers, promotions, rewards and events offered by Secret and others, and provide news and information we think will be of interest to you;
• Monitor and analyze trends, usage and activities in connection with our Service;
• Personalize and improve the Service and provide advertisements, content or features that match user profiles or interests;
• Link or combine with information we get from others to help understand your needs and provide you with better service; and
• Connect you with users who are within your contracts.

Secret is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Service or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

SHARING OF INFORMATION

We may share information about you as follows or as otherwise described in this privacy policy:

• With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
• In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
• If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of Secret or others;
• In connection with, or during negotiations of, any merger, sale of Secret assets, financing or acquisition of all or a portion of our business to another Secret; and
• With your consent or at your direction, including if we notify you through our Service that the information you provide will be shared in a particular manner and you provide such information.

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

SECURITY

Security is extremely important to us. We take all reasonable measures to protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

YOUR CHOICES

Account Information

You may update, correct or delete information about you at any time emailing us at concierge@secret.ly. If you wish to delete your account, please email us at concierge@secret.ly, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third party flash cookies used in connection with our Service. To delete or disable flash cookies please visit HYPERLINK "http://www.adobe.com/products/flashplayer/security" www.adobe.com/products/flashplayer/security for more information. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Service.

Your California Privacy Rights

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please contact us at concierge@secret.ly. However, please note that under the law, services such as ours that permit California residents to opt in to, or opt out of, this type of sharing are not required to provide such information upon receiving a request, but rather may respond by notifying the user of his or her right to prevent the disclosure. To opt out of having information about you shared with third parties for direct marketing purposes, please contact us at concierge@secret.ly.

CONTACT US

If you have any questions about this privacy policy, please contact us at: concierge@secret.ly.